Questions

MMM estimates how marketing investment across channels relates to revenue, including incrementality and diminishing returns. It is used to understand contribution and to inform budget decisions — not only to report historical ROAS.

Channel-level marketing spend over time and corresponding sales or revenue. Additional business factors can be included as control variables when available.

Longer, cleaner histories generally produce more stable models. We will advise on fit during onboarding rather than imposing a one-size-fits-all minimum on this page.

Any paid channel where you can supply a consistent spend series — typically search, social, video, and similar. The illustrative UI uses Google, Meta, TikTok, and YouTube.

Channel ROAS in the product is based on modeled incremental contribution relative to spend — not unadjusted platform-reported conversion metrics.

The model estimates response by channel, then recommends a reallocation intended to improve projected outcomes. You can keep total spend the same and only change the mix, or increase or decrease the overall budget and still apply an optimized allocation.

Yes. You can reallocate across channels, raise or lower total spend, and see projected impact — in addition to applying the model’s recommended mix.

Around 20% per channel is our recommended starting point: large enough to matter, small enough to execute. It is not a hard limit. If you want to move a channel further, you can.

Launch Access includes model refreshes. Cadence is confirmed with each customer during onboarding so it matches how often you can supply updated data.

Access is account-controlled and data is not shared with third parties. We will share our full security and handling description during launch onboarding rather than listing unverified claims here.

$299/month is launch pricing for companies in the initial cohort. It is not a perpetual public discount. The expected standard price is $1,299/month.

Companies that spend meaningfully across multiple marketing channels — ecommerce, DTC, consumer, and subscription businesses, and the marketing leaders who own those budgets.